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The ‘coolest’ bar in town for Coors Light

The Challenge

Design, manufacture and install an Ice Cave nightclub to tour UK cities for month-long residencies. The activity was aimed at the 18-24 year old audience and designed to support Coors’ defined brand proposition: Ultimate ice-cold refreshment.

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The Solution

A sculpted, glacial-effect ice cave constructed from three shipping containers, alpine-style expertise and chilling innovation inside and out. A full nightclub installation inside complete with two bars and arctic explorers greeting visitors at the door, ensured the strength of the ATL campaign was carried through to the experiential activity. 20,000 ravers and 11.5m social impressions later… the ice cave had done its job!

Client: Sense Marketing

 

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