Death Stranding
Launch Day

The Challenge
To design, build, install and handle the AV for the 4-day immersive launch event of Death Stranding, Playstation’s exciting new game.


The Solution
Queues formed around the block for the truly unique event, as patiently waiting guests gained a sneak peek into a selection of ‘environments’ – affectionately named ‘The Lab’ and ‘The Tunnel’ – which formed key parts of the game’s under-wraps story.
With flawlessly planned lighting, video and flick-of-a-switch synchronised audio, special effects across ‘The Lab’ and dystopian area ‘The Tunnel’ created an atmosphere of anticipation. Innovative set design, bespoke-made props, models, floating BBs and coded robots completed the immersive experience for guests.
Herculean efforts from the team and all involved, including epic tech and AV skills meant an absolutely flawless production from start to finish. What an experience!
Client: Circle Agency



