Guitar Hero
"The AMP"
The Challenge
Design and build a structure to tour five UK festivals, generating a buzz around the re-launch of Guitar Hero, offering the public a true experience of life as a rock star.
The Solution
Introducing ‘The AMP’ to Reading Festival!
At 9m long and 6m high, the festival icon was the perfect larger-than-life amp. Designed by our team of experts, the two customised containers created a double-height space, with a removable façade. The lower container housed the gaming zone, and saw festival-goers unleash their inner rock god. The ‘green room’ upstairs offered a backstage VIP experience and an area to relax after a strenuous performance!
With 11,000 new rock stars born and over 35m media and social media reach, ‘The Amp’ gave the performance of a lifetime.
Client: Sense Marketing
