HP Omen
The Omen Challenge
The Challenge
Design, fabricate, install and event manage the return of the incredible, high-tech live gaming event,
The Omen Challenge, in London’s Camden Town.
The Solution
A hugely exciting, immersive experience, we took care of all elements, from design right through to production and event management. The centrepiece was the impressive battle arena with its changeable LED floor, allowing light and sound teams to use visuals innovatively during the event. The arena was flanked by equally impressive, chevron-lit gamer and commentator desks and carefully planned tiered audience areas, keeping the event intimate and immersive.
The star of the show was the amazing fully customised light tunnel. Laser-cut, precision-folded steel archways, with self-contained and self-supporting lightboxes pulsated through the brand palette.
The lights were individually customised using custom pixel mapping software, giving us complete control. The dramatic, geometrically-precise shape served as a compelling photo-magnet and became quite the focus for press and players!
An amazing creative and technical live event, which we were thoroughly delighted to deliver.
Client: AKQA
