Design and create a touring experiential installation to showcase a unique collection of five Lamborghini V12s, both old and new.
For this brief we obviously requested a test drive to really get to grips with the beauty and design of the car – unfortunately we had to make do with a dealer tour! Inspired by the distinctive shape of the Lamborghini, we designed rubber-coated angular platforms on which to display the cars.
Combined, these installations formed an outdoor showroom allowing the beauty of the cars to take centre stage. This unique, one-off exhibition toured four locations in central London.