Creating a bit of a buzz...
Honey – the food of the gods. Liquid gold. Wonderfully versatile, (used in our office alone on porridge, pancakes, tea and fruit!) honey is both delicious and endowed with health benefits.
On behalf of Sense and Rowse Honey, we were briefed to design, build and tour a stand to showcase Rowse Honey’s extensive range of products. The stand aimed to celebrate the true wonder of honey and help drive awareness to safeguard the future of our bee population. The “Rowse Wonderhive” enticed local families to enter and explore the wonderful world of honey and various activities inside provided the opportunity for some interactive fun for kids and adults alike!
The design of the exterior was a distinctive ‘hive’ from a wooden rib structure, overlaid with waterproof hessian to give the natural tones and colour palette to suit the brand and product.
The interior took its inspiration from the natural honeycomb shape with contemporary and playful hexagon design features. Specifically, 50 wooden hexagons were UV printed direct onto plywood (which cures instantly and delivers a sharp finish). Each hexagon was then slotted into a seamless, curved interior unit for the hardwearing, interactive displays.
The printed hexagons revealed fun facts, figures, the Rowse product range and some fun activities such as stepping on the Rowse scales to see how much pollen you would be able to carry if you were a bee!
The curved interior walls were achieved through using natural wood as the core material to create an internal rib structure. A bespoke hessian canvas outer cover was then pulled taut over the ribs to form the distinctive hive shape and add waterproofing (a necessary element during British summer tour schedules).
The floor of the stand featured a hand-routed and hand-painted Rowse logo.
The distinctive Rowse logo and “Wonderhive” name was positioned for maximum visibility over the entrance to the hive and when visitors stepped inside they were greeted by the delightful sounds of bees gently buzzing to add some playful atmosphere.
Other thoughtful dressing elements included planters filled with bee-friendly lavender to entice and support the local bee population and a photographic opportunity for visitors to sit amongst the plants for a snap!
The stylized hive structure caused quite the buzz in a variety of natural locations across the UK from Eastbourne Airshow, Clacton Airshow, Bournemouth Airshows, Berkshire and Midlands Game Fair.
With this long list of events in the calendar, well-thought out design coupled with hard wearing production techniques made sure the hive delighted visitors over its long tour. Indeed, we were thrilled to hear our Wonderhive for Rowse Honey created such a buzz it was the proud winner of 'Medium Tradestand’ at The Royal County of Berkshire’s Show!
We couldn’t ‘bee’ prouder of this project…!